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However, if you tell people about where you come from, what mistakes you’ve made, what lessons you’ve learned and how you got where you are, they’re going to be much more interested in you as a person and as a business. If you keep everything on a human level (not a super-human level) people will respond more to what you have to say. If you spend the entire sales page telling people how great you are, they’re not going to buy it. Chances are one of the reasons you often buy from people is because you like them. Likeability is a HUGE buying trigger. It is the overall human experience we relate to. You become likeable to your target market by following all of the first 4 tips listed above. Everyone is likeable to someone. You probably like them because they are more like you! One of the tactics used in copywriting is to write in such a way that people relate to you. Finally, think about who you buy from and why you buy from them. And now I would like to invite you to receive Free Instant Access to my niche marketing and advertising blog and newsletter, The Project Marketer. Use them, share your personality, and you will brand yourself and sell more of your products or services.
Primary colors add a bold accent, but are overwhelming in strong doses. There’s just four of them: Primary, secondary, tertiary, and monotone. They are the only pure hues, and all of the other colors come from different mixtures of these three. Every color scheme you can find in the world fits into one of these four families. The secondary colors are green, orange, and purple. Secondary colors in broad splashes are even more striking than primary colors, but in restraint are a gentler accent. Tertiary colors aren’t quite so powerful, and are seldom used for accents. They’re ‘secondary’ because they’re what you get when you mix two of the primary colors together in equal amounts. Tertiary colors are the same rule we used to get secondary colors, but this time we’re using every color we can get from pairs of primary and secondary colors. The primary colors, as we leaned in grade school, are red, blue, and yellow. So where the first two had three colors each, the tertiary colors get six: blue-green, green-yellow, yellow-orange, orange-red, red-purple, and purple-blue.
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