Content Marketing Strategy: Examples and How to Make One

They’ve taken a complex medical topic and explained it to laymen readers using simple terms they will easily understand. The post is not meant to dazzle with jargon and medical terms. Its purpose is to help everyone understand the difference between the two terms, whether they have a medical degree or not. Promoting every piece of content with paid budget is untenable, but finding opportunities to do it efficiently may help you improve organically, too. Infographics/SlideShares – Blog posts that primarily use visual content to tell a story.

Secondly, it will help you with great rankable content. This is very useful if you are trying to create content with special keywords like new features, new arrivals, coupons, etc. This helps with style and clarity improvement, plus other advanced corrections.

You can get blog post ideas for an entire year with HubSpot’s Blog Ideas Generator. All you need to do is enter general topics or terms you’d like to write about, and this content idea generator does all the work for you. You won’t need to scour the internet to find new content ideas anymore. Instead, you can go through your curated list, compiled from news sites, newsletters, and social media.

Information can be factual, practical, informative, fun or a combination. Group projects according to client, asset type, approval stage, project, etc. Control access levels and track team activity with in-app notifications, stats and weekly reports.

And don’t forget to distribute the different content types appropriately. For example, if you created a video, upload it and optimize it for YouTube. A prospective customer may find your content, for example, in your blog, but another may run across the video version in YouTube or a podcast episode in Spotify. Looking for a content strategy example that can have an outsized impact on your SEO performance? When you provide your audience with a free, valuable online tool, in many cases they will link to it, strengthening your backlink profile . Content marketing isn’t a quick fix and your ultimate goals should stretch into the future — but you should hopefully see some positive impact after six to nine months.

Often, the products can be missed, but other times the viewer’s eye catches it instantly. When it comes to branded content, the goal of the entire content piece is not to sell the item but to just show it exists, even if it’s in the background. Brands often collaborate with the very best film directors, cinematographers, and professionals to produce exceptional high-quality branded content.

Assuming that you work in a large marketing agency handling different clients’ projects, you run the risk of missing client deadlines. Artificial intelligence is a term that has been around for a long time. Its AI generates titles, meta descriptions, outlines, and entire paragraphs. And then scores your content for all essential on-page factors which affect ranking.

Create guides, case studies, and other helpful stuff for users. Despite having paid plans, the company provides lots of information for free. With content such as their “A Day in the Life of a Special Needs Cat Rescue and Sanctuary,” they are also raising awareness around critical issues in the pet community. This tactic also helps them become even more appealing in the eyes of their loyal customers, who are passionate about giving back and helping animals in need.

This example by IMPACT client Berry Insurance shows how to do it right. Here’s where you want to answer questions such as “What’s the difference between…? ” It could be a comparison between products and services you offer, or even explaining the similarities and differences between your offerings and your competitors’.

For example, short-form posts are faster reads and are more shareable, but long-form posts are more authoritative and useful . The idea here is that corporate distrust is at an all-time high; people see companies as unreliable, manipulative, and impersonal—and that trend can affect your business’s brand, too. Corporate brands aren’t the only type of brand you can use in your content marketing.

Understanding the basics of SEO and ai content creation is essential to taking advantage of these opportunities. Talk with one of our content experts about our hand-vetted expert content writers & designers who can help you scale your content marketing efforts quickly. Experts on the topic have also mused how AI makes writing less repetitive. So while critical thought and input are needed for more in-depth or analytical content, you might be able to use Ai Content marketing Tools to augment or enhance your plan or individual projects. Instead of panicking that AI will take your job, it’s important to realize it’s just another tool in your marketing suite. Anyword is an AI writing assistant that’s great for creating ad copy.

This brand made an unpredictable move with its content marketing strategy long before 2021. Examples of how the company is changing the game may surprise you. The brand has also cleverly left an email address field for newsletter signups and pre-ticked the consent box. Chances are most users will leave it ticked, giving them a chance to further promote their products and use different types of content to deepen the relationship.